On the physical label
The energy value (kJ/kcal) and allergens must be printed on the bottle, and the word “Ingredients” must appear right next to your QR code.
Wine e-labels · EU compliant
Compliant e-labels for every bottle. In minutes, not weeks.
Grapely turns your ingredients and nutrition data into an EU-compliant e-label with a print-ready QR code, translated into all 24 official EU languages.
- Free for 3 e-labels
- No credit card
- Based in the EU
- Regulation (EU) 2021/2117 ready
- 24 EU languages, automatic
- QR in SVG, EPS, PDF & PNG
- No consumer tracking
- Made in the Douro Valley
What the law requires
Since December 2023, every bottle has to say more.
Regulation (EU) 2021/2117 made ingredient lists and nutrition declarations mandatory for wine sold in the EU. Here is how the pieces fit together.
Behind the QR code
The full ingredient list and nutrition declaration can live on an e-label. That page may not show marketing content or track who scans it.
In every market
Information must be available in the language of each country where you sell. Grapely translates to all 24 official EU languages automatically.
Applies to wines produced from 8 December 2023 under Regulation (EU) 2021/2117, as amended in 2026 by Regulation (EU) 2026/471.
Read the 2026 updateThe platform
Everything your label needs, nothing it doesn’t.
A focused tool built with winemakers: guided, multilingual and ready for print.
One home for every wine
Manage all your labels, brands and vintages in one place. Invite colleagues or your designer — users and brands are unlimited on every plan.
Guided label builder
A step-by-step flow makes it impossible to forget a mandatory field. The energy value is calculated for you.
Print-ready QR codes
Download in SVG, EPS, PDF or PNG, or connect a QR code you already own.
24 languages, zero effort
Enter your data once. Consumers see it in their own language, automatically.
Update after printing
Labels are live pages. Fix a typo or change a vintage without reprinting a single bottle.
Fast, private, compliant
Label pages load instantly and never track your customers, exactly as the regulation requires.
How it works
From data to QR code in four steps.
- 1
Enter your wine’s details
Name, vintage, ingredients and the lab values. Our calculator turns ABV and sugar into the energy value.
- 2
Publish the label
One click puts the e-label online and generates its QR code.
- 3
Print the QR code
Export in the format your designer needs and add it to the label, next to the word “Ingredients”.
- 4
Customers scan
Shoppers see ingredients and nutrition in their own language, instantly, on any phone.
Pricing
Simple pricing that grows with your cellar.
Every plan includes every feature, unlimited brands and unlimited users. Start free and upgrade when you need more labels.
XS
Free
3 e-labels, forever
S
€80 per year
10 new e-labels per year
≈ €8 per label
M
€160 per year
25 new e-labels per year
≈ €6.4 per label
L
€260 per year
50 new e-labels per year
≈ €5.2 per label
XL
€400 per year
100 new e-labels per year
≈ €4 per label
Included in every plan
- All features, no tiers
- Unlimited brands and users
- 24 EU languages
- QR export in SVG, EPS, PDF, PNG
- Unlimited label updates
- Same-day support on working days
Prices in euro, excluding VAT. Billed annually through Stripe. Upgrade or downgrade at any time.
FAQ
Common questions before you start.
Short answers on the rules and on how Grapely handles them.
Do I have to put a QR code on my wine label?
No. The regulation only requires that ingredients and nutrition information be available to the consumer. You can print everything on the label, but most wineries use a QR code because the full text in several languages would not fit and would disrupt the design.
What has to stay on the physical label?
The energy value (kJ and kcal) and the allergen statements. The word “Ingredients” must also appear next to the QR code so consumers know what it leads to.
Is Grapely compliant with Regulation (EU) 2021/2117?
Yes. Label pages show only the information the regulation allows, carry no marketing content and collect no personal data from the people who scan them. The builder guides you through every mandatory field.
Can I change a label after the bottles are printed?
Yes. The QR code points to a live page, so you can correct or update information at any time without reprinting.
How much does it cost to get compliant?
Nothing to start. The free plan includes three e-labels with every feature, and paid plans begin at €80 per year for ten new labels.
Resources
Guides to get compliant
Plain-language explainers on the EU rules, written by people who build the tools.
9 min read
EU wine labelling in 2026: what Regulation (EU) 2026/471 changes, and what it doesn’t
The EU “wine package” became law in February 2026. New names for alcohol-free and reduced-alcohol wines, an export exemption from the ingredient list and nutrition declaration, a harmonised QR identifier on the way, and two corrigenda. Everything that changed since our 2025 guide, checked against the adopted text.
Learn more
5 min read
Complete Guide to the EU Wine Labelling Rules and Compliance Requirements in 2025
Everything a winery needed to know about EU wine labelling in 2025: what Regulation (EU) 2021/2117 requires on the bottle and behind the QR code, what the March 2025 “wine package” proposed, and how national rules such as Ireland’s health warnings fit in. Revised in October 2026 for accuracy.
Learn more
3 min read
What is a QR code, and how do you print one that scans?
A QR code is a square barcode a phone camera can read in a second. On a wine label it is the door to the e-label. Here is how it works, what the EU rules say about placing it, and how to make sure it scans on a curved bottle in a dim shop.
Learn moreReady when you are
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